Detailed audit of digital news OTT business covering live news, user experience, user retention, monetization efficiency, revenue leakage identification, news technology workflows, and resource utilization.
Our Advisory Journey
Television news organizations face a uniquely pressured transition. Built on decades of linear broadcast infrastructure, most news operations are attempting to serve a digital-first audience while still anchored to legacy workflows, on-air talent structures, and advertising dependencies.
The velocity of the news cycle leaves almost no room for strategic reflection. Most digital pivots are reactive - triggered by audience decline or competitive pressure - rather than architected from a position of clarity and strength.
Koll Corp embeds within your newsroom operations as a strategic partner, mapping the full technology and editorial workflow. We align with leadership's audience and revenue vision, then identify the precise gaps between current operations and that vision.
We look at where you have been and identify exactly what is keeping you from where you want to go.
Detailed reports documenting the workflows, associated metrics, and performance against KPIs.
The reports will identify the detailed reasons for non-achievement of target KPIs.
The reports will also contain recommendations for corrective actions to achieve the goals.
Our deep-dive evaluation covers every touchpoint of your news operation.
Audit of editorial strategy, live news production workflows, and the balance between breaking news and long-form programming.
Evaluation of news content ingest, clipping, metadata generation, transcoding, and multi-platform live stream delivery.
Audit of content rights, wire agency agreements, syndication deals, and archive licensing compliance.
End-to-end evaluation of the viewer journey across live, catch-up, and on-demand news consumption on all devices.
Review of news feed curation, topic following, notification strategies, and algorithmic recommendation for news.
Analysis of subscription plans, metered paywalls, bundling offers, and dynamic pricing models to identify revenue leakage.
Evaluation of pre-roll and mid-roll ad formats, SSAI implementation, programmatic demand, and sponsorship configurations.
Audit of audience acquisition campaigns, subscriber retention programs, churn winback, and viewer support workflows.