Market Insight

Great Content, Disappointing ROI

Is the Netflix blueprint hurting OTTs?

The copycat OTT experience may be contributing to weaker ROI in digital News and Entertainment.

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Netflix blueprint hurting OTTs
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Koll Corp is the advisory partner to C-suite leaders of Media and Entertainment companies in driving sustainable growth and operational excellence across their digital video and audio streaming businesses.

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Services

Strategy Consulting

Growth
Strategy

Scaling user base, profitability, and targeted reach of Digital Video and Audio streaming businesses using proprietary frameworks.

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Growth Abstract Concept
Optimization Abstract Concept

Optimization
Roadmap

Achieving sustainable efficiency in end-to-end lifecycle processes to optimize operational performance across functions.

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Monetization
Strategy

Maximizing revenue by addressing leakage and through revenue streams without compromising critical business KPIs.

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Monetization Abstract Concept
Services

Digital Media & Entertainment Audit

01

Entertainment
OTT Audit

Comprehensive evaluation of digital video OTT business covering user acquisition, discovery, engagement, monetization, content management, technology workflows, resource utilization, and cost benchmarking.

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02

Television News
OTT Audit

Detailed audit of digital news OTT business covering live news, user experience, user retention, monetization efficiency, revenue leakage identification, news technology workflows, and resource utilization.

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03

Audio Streaming
Audit

Gap analysis and audit of content rights, user acquisition and retention, monetization models, underlying audio delivery technology workflows, resource utilization, and cost structure optimization.

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Services

Execution Enablement

Vendor
Selection

Identifying the right technology vendors without bias or conflict of interest. Evaluating transparently to provide objective guidance tailored to the business needs.

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Technology
Architecture

Redesigning future-ready technology architecture tailored to the forward-looking business objectives while balancing the constraints of the current structure and resources.

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Partnerships
& Alliances

Scouting, facilitating, and executing strategic partnerships and alliances across industries in the desired markets to accelerate business growth and to achieve goals.

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Analyses

Industry Insights

Battle for the Backwaters - Malayalam OTT Market
Market Insight

Battle for the Backwaters

The prized Malayalam OTT market is up for grabs

Missed opportunities by incumbents have left the fast-growing Malayalam OTT market open for disruption.

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Executives reviewing media performance metrics
Media Tech Insight

Missing the Train with Tech

Technology function can frustrate media leaders

A robust framework can help streamline media technology function to operate at the speed and quality of business.

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Indian TV news broadcast studio
Market Insight

Cracking the English News OTT Code

User retention is a vexing problem in digital news

Most English News businesses let the users slip away after acquiring them through search and social media giants.

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Global CDN network visualization
Media Tech Insight

The Elephant in the Stream

CDNs have become a major cost item in OTT tech budgets

OTTs do very little to address CDN costs, which form a disproportionate share of all media tech spend.

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